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Open
1Q11 |
4Q10 |
Δ% |
1Q10 |
Δ% |
|
Total number of
customers (thousand) |
62,061 | 60,293 | 2.9% | 53,949 | 15.0% |
Postpaid |
13,319 | 12,634 | 5.4% | 10,513 | 26.7% |
Prepaid |
48,742 | 47,659 | 2.3% | 43,436 | 12.2% |
Market Share (*) |
29.48% | 29.71% | -0.23 p.p. | 30.12% | -0.64 p.p. |
| Postpaid Market Share | 35.51% | 35.24% | 0.27 p.p. | 33.50% | 2.01 p.p. |
Net additions (thousand) |
1,768 | 2,578 | -31.4% | 2,205 | -19.8% |
Market Share of
net additions (*) |
23.4% | 22.5% | 0.9 p.p. | 42.8% | -19.4 p.p. |
Market penetration |
108.3% | 104.6% | 3.7 p.p. | 92.9% | 15.4 p.p. |
| SAC (R$) | 59 | 56 | 5.4% | 69 | -14.5% |
| Monthly Churn | 2.7% | 2.7% | 0.0 p.p. | 2.5% | 0.2 p.p. |
| ARPU (in R$/month) | 24.6 | 25.9 | -5.0% | 24.8 | -0.8% |
| ARPU Inbound | 9.3 | 9.4 | -1.1% | 9.9 | -6.1% |
| ARPU Outgoing | 15.3 | 16.5 | -7.3% | 14.9 | 2.7% |
| Total Traffic (minutes million) | 20,887 | 20,904 | -0.1% | 18,398 | 13.5% |
| Traffic Inbound | 4,275 | 4,306 | -0.7% | 3,935 | 8.6% |
| Traffic Outgoing | 16,612 | 16,598 | 0.1% | 14,463 | 14.9% |
Employees |
13,373 | 13,419 | -0.3% | 12,656 | 5.7% |
| Updated: June/2011. |